The Handpicked story grew from the simple, yet bold desire to bring the world of wine under one label.
The Collection series released in 2013, comprises a set of premium wines from hand-picked regions each crafted to reflect a supreme sense of place. Each Collection label features a distinctive object designed to tell the story of what makes that region unique. These objects not only capture the essence of traditional ‘terroir’ but also the broader environmental factors that come together to give each wine its personality and taste. Gold is the unifying element across all Handpicked packaging and speaks towards the process of curation which has taken place; an act of turning something natural into something incredible – a process similarly reflected in the art of winemaking.
Handpicked worked with Studio Round to painstakingly collect objects from over 10 regions and photograph them for these labels. This conch shell was found on a Western Port beach close to Capella Vineyard and was chosen as it is a symbol of the ocean, which shapes the Mornington’s landscape, provides food and generates reliable sea winds which give the region such favourable conditions for grape growing.
Producer/Brand – Handpicked Wines
Designer – Studio Round
Vintage – 2015
Varietal – Chardonnay
Region – Mornington Peninsular
Printing Press – Conventional
Stock – Estate 8
Embellishments – Gold Foil, Embossing, Screen