Grounded Cru value the little things; handcrafting their wines with passion and honesty to deliver the vineyard to your table. Cornershop’s playful design solution features handmade typography and a down to earth (grounded) Australian icon to embody their brand values and winemaker Geoff ‘Joffa’ Thompson’s philosophies.
“I’ve been receiving terrific positive feedback from the trade and especially from consumers when pouring at in-store tastings and consumer events regarding the name and design/graphics – how they’re original, memorable and elegant. There’s a genuine engagement and excitement regarding the packaging,” says Geoff.
Photos by Sling Shot Studio’s Adelaide
Producer – Grounded Cru
Designer – Cornershop Design
Varietal – Chardonnay, Shiraz, Cab Sauv
Region – Adelaide Hills, McLaren Vale
Printing Press – Conventional
Stock – Cotone Bianco Ultra
Embellishments – Hot Foil and Emboss