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Frank Potts + Generations

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

This project was about focusing first and foremost on our signature wine, Frank Potts Cabernet Blend, and bringing attention to Frank’s story. Frank founded Bleasdale in 1850 and was a pioneer of not only Langhorne Creek, but of South Australia.


Our packaging objective was to create a modern-classic label that best presented Frank’s story and the quality of wine inside the bottle – a unique blend of Cabernet Sauvignon, Malbec, Petit Verdot, Cabernet Franc and Merlot.


We also took this opportunity to modernise the Generations labels, as these wines talk to Frank Potts’ legacy and the multi-generational involvement of family and growers alike.

Producer – Bleasdale
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Designer – Parallax Design
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Label Information

Varietal – Cabernet Blend (Frank Potts). Malbec, Shiraz & Verdelho (Generations)
Region – Langhorne Creek
Printing Press – Conventional
Stock – Cotone Bianco
Embellishments – Sculptured Emboss and Foil