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Portfolio Categories: Conventional Print, Label of the Week, and Regional.

Farmer’s Leap owners, Scott and Cheryl, celebrate the bravery of those who take the bold step into agriculture; in particular viticulture. As the old saying goes, fortune favours the brave so when it came time to name their special release Shiraz, a wine only to be developed when the fruit is at its best, Fortune was a natural fit.


The wine is loved by the Asian market so the label was designed to speak to this primary consumer, with a premium feel, embossing, red foils and bottle numbers indicating the wine’s scarcity. The red farmer on the hood and muted vines in the background speak to the label’s Padthaway home.

Producer/Brand – Farmers Leap
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Designer – DIG+FISH
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Label Information

Vintage – 2013
Varietal – Shiraz
Region – Padthaway
Printing Press – Conventional
Stock – Prestige White
Embellishments – Red Foil, Emboss