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Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Harewood Estate’s FLUX takes its cues from a uniquely written algorithm with input from vineyard and vinification datasets interacting with photographs from Harewood’s archive. The algorithm creates a continuous flow or ‘flux’ of 10,000 unique labels; a ground breaking world first. No two labels are alike, as each bottle is a captured moment of Generatively Designed artwork.


“We’ve always pushed to change the dynamic and move things away from the expected. This was one of those moments where our ambition came together with a trusting client and produced something remarkable”, said the studio’s Di Elderton.

Harewood Estate – Flux – I Shiraz Tempranillo from Future Days on Vimeo.

Producer/Brand – Harewood Estate
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Designer – Future Days
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Label Information

Varietal – FLUX-I Shiraz Tempranillo, FLUX-II Pinot Gris, FLUX-III Chardonnay, FLUX-IV Gewürztraminer
Region – Great Southern
Printing Press – Digital
Stock – Vedure High Bulk 105gsm
Embellishments – Generative Design