The Flowstone label is a striking expression of modern styling on a classic label structure.
The curvy brushstrokes represent the two landscapes, that is, the cave landscape so key to our inspiration, and the vineyard landscape. The constant grey brushstroke is the cave landscape, while the changing colour brushstroke represents the vineyard landscape, with the colour changing per variety.
The wavy nature of the brushstrokes obviously mirrors the Margaret River horizon, but also represents the flow of water through both landscapes.
The reflection of the Flowstone wording is taken from the stunning reflection in the lake at Lake Cave – the Queen of the Earth.
To complete the mineral and cave connection, the labels for the Flowstone wines are printed on a limestone based label stock. The stock is actually 81% limestone, with the balance being a natural resin to bind it together. There is no wood fibre or pulp in it at all.
Producer/Brand – Flowstone
Designer – Braincells
Vintage – 2013
Varietal – Gewurztraminer
Region – Margaret River
Printing Press – Digital
Stock – Stone Paper
Embellishments – Gloss High Build Screen