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Expression Series

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Shottesbrooke requested a new look for an exclusive line sitting outside their usual brand parameters. The brief was to achieve a unique look under the brand but still keep within their existing wine-label theme; abstract representations of bird’s-eye-view vineyards. We took to higher skies with a satellite’s-eye-view representation. The artwork was achieved through a marble-like painting, representing the complimentary formations of the vast McLaren Vale region as a whole.

 

The name Expression Series sat perfectly with winemaker Hamish Maguire – as this is his expression of a true McLaren Vale Shiraz; and the way it should be.

Producer/Brand – Shottesbrooke
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Designer – David Byerlee
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Label Information

Varietal – Shiraz
Region – McLaren Vale
Printing Press – Digital
Stock – Estate 8
Embellishments – High Build Screen