Shottesbrooke requested a new look for an exclusive line sitting outside their usual brand parameters. The brief was to achieve a unique look under the brand but still keep within their existing wine-label theme; abstract representations of bird’s-eye-view vineyards. We took to higher skies with a satellite’s-eye-view representation. The artwork was achieved through a marble-like painting, representing the complimentary formations of the vast McLaren Vale region as a whole.
The name Expression Series sat perfectly with winemaker Hamish Maguire – as this is his expression of a true McLaren Vale Shiraz; and the way it should be.
Producer/Brand – Shottesbrooke
Designer – David Byerlee
Varietal – Shiraz
Region – McLaren Vale
Printing Press – Digital
Stock – Estate 8
Embellishments – High Build Screen