Top Menu

Engine Room

Portfolio Categories: Digital Print, Label of the Week, and Regional.

Shottesbrooke’s head winemaker, Hamish Maguire felt the urge to produce a range of wines slightly left of field; somewhat of a creative outlet. It was only fitting that we ran with this notion and birthed a range of equally curious packaging.
The Engine Room is a pure product of imagination and a willingness to be different; creations from pondered moments, pressing times and late nights. Based on the theory that great wine doesn’t just create itself; it’s the inspirations; the state of mind; the process. The branding’s intention is to represent these notions – making you appreciate every single cog that turned in its process.


Each label features a different array of illustrations, abstractly representing the wine itself. The rest of the branding is quite understated to allow the illustrations to shine. The constant element within the brand’s artwork is the gentleman at the top (Hamish) smoking his pipe – depicting his focused moments that bring the wine that is before you.

Producer/Brand – Shottesbrooke
Visit Website

Designer – David Byerlee
Visit Website
Label Information

Vintage – 2014
Region – McLaren Vale
Printing Press – Digital
Stock – Estate 8
Embellishments – Silver Foil