Top Menu

Down The Rabbit Hole

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Down The Rabbit Hole is all about the experience and enjoyment of wine. Reliving memories and creating new ones with the people you care about.


I wanted to create something that reflected the passion of the winemakers and their enthusiasm for life whilst also offering something unique visually. On the back label a poem was created to tell the story of DTRH. Each front label is then used as a canvas to express these themes through beautiful black and white pencil illustrations – a different one for each varietal. As the range grows a little bit more of the story is brought to life. Its a little bit mysterious, a little bit fun, and most importantly – fantastic McLaren Vale wine

Producer/Brand – Ninetynine Bottles
Visit Website

Designer – Anthony Gagliardi Design
Visit Website
Label Information

Vintage – 2013
Varietal – Shiraz
Region – McLaren Vale
Printing Press – Digital
Stock – Estate 8
Embellishments – Gold Foil