The design of this unashamedly urban New Zealand Gin was inspired by the coolest little capital in the world – Wellington. This is a city where contrasting ideas and diverging disciplines come together, shifting the nation’s arts, culture and politics. The label design reflects the unique geography of Wellington City – where oceans meet, and tectonic plates intersect as well as the creative tension which makes Wellington so vibrant. The modern typography evokes the energy of the city while the bold colours and unique label shape give the label great shelf-standout. The central gold foil panel highlights NZ while adding a premium feel.
Producer/Brand – Denzien Urban Distillery
Designer – Ewa Oliver, Graeme Offord
Varietal – Te Aro Dry
Region – Wellington, New Zealand
Printing Press – Digital
Stock – Cotone Bianco
Embellishments – Foil, Emboss and Hi Build