Hugh Hamilton’s Dark Arts range celebrates ‘the dark art of wine blending’. Dark Arts embraces experimentation and play, with unexpected blends and quirky varietal combinations.
A package was required that reflected the avant-garde nature of the wines, but remained authentic to the winemaking process. The resulting label is a 10 x 10 grid, upon which a symbol representing each varietal within the blend is placed; the composition a 100% accurate representation of wine contained within.
The varietal combinations are artistically presented through a monochromatic palette on beautiful metallic paper, making for some unexpected and striking compositions – just like the wines.
Producer/Brand – Hugh Hamilton Wines
Designer – Voice Design
1) Grenache Gewurztraminer Shiraz Sauv. Blanc Viognier
2) Cabernet Sauvignon Sauvignon Blanc
3) Shiraz Cab Montepulciano
4) Shiraz Saperavi
5) Shiraz Viognier
Region – McLaren Vale
Printing Press – Conventional
Stock – Verdure Medallion Bright
Embellishments – Matt Black Hi-Build Screen