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Dark Arts

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

Hugh Hamilton’s Dark Arts range celebrates ‘the dark art of wine blending’. Dark Arts embraces experimentation and play, with unexpected blends and quirky varietal combinations.


A package was required that reflected the avant-garde nature of the wines, but remained authentic to the winemaking process. The resulting label is a 10 x 10 grid, upon which a symbol representing each varietal within the blend is placed; the composition a 100% accurate representation of wine contained within.


The varietal combinations are artistically presented through a monochromatic palette on beautiful metallic paper, making for some unexpected and striking compositions – just like the wines.

Producer/Brand – Hugh Hamilton Wines
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Designer – Voice Design
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Label Information


1) Grenache Gewurztraminer Shiraz Sauv. Blanc Viognier
2) Cabernet Sauvignon Sauvignon Blanc
3) Shiraz Cab Montepulciano
4) Shiraz Saperavi
5) Shiraz Viognier

Region – McLaren Vale
Printing Press – Conventional
Embellishments – Matt Black Hi-Build Screen