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Culley Road

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

The Inspiration behind Culley Road is to speak of our site specifically. We wanted something elegant and shows site expression. These wines are single vineyard and we are in conversion to organic so our site is everything to use. Culley Road is exactly that, where our vineyard is. Its an elevated site and the southern end of the vales so its very windy. That is what we’ve done with the lettering on the word Road, as if its blowing away. Also the stock we use has rough texture which is almost a bit layered in texture. Our site is on Kurrajong soil type which is very gravelly and forms layers of gravel going down the soil profile, so the rough almost layered stock depicts that. The subtle colour palate of the stock just depicts natural tones and colours that wee see in the landscape. Other than that we Just wanted simple but elegant and stylish. We’re really happy with the result voice came up with for us.

 

Photos by Lightly Salted.

Producer– Altschwager Kenneally
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Designer – Voice Design
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Label Information

Varietal – Shiraz, GSM, Grenache (2019)
Region – McLaren Vale
Printing Press – Conventional
Stock – Cotone Bianco
Embellishments – Emboss, Foil Deboss