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Cru Wines

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

We wished to exemplify the esoteric nature of our pinnacle range of wines and highlight the fascination we have of Ruben Ireland’s ethereal artworks. Combining a range of elements that speak volumes of the land we belong to, the elegance and finesse of nature whilst forging an emotional response to the label – we drew on textures, shadows and the selective use of foiling to highlight or border our main elements.

Producer/Brand – Ochre Nation – Unico Zelo
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Designer – Ochre Nation

Illustrator – Ruben Ireland


Label Information


River Sand – Fiano, Riverland
Slate Farm – Fiano, Clare Valley
Panda Panda – Fiano, Adelaide Hills
Dreamer’s Creed – Fiano, Adelaide Hills
Halcyon Days – Nero D’Avola, Riverland
Mallee Gambit – Nero D’Avola, Clare Valley
Pipe Dream – Nero D’Avola, Adelaide Hills
Taboo – Merlot, Adelaide Hills
Exocarpos – Nebbiolo, Adelaide Hills

Printing Press – Digital
Stock – Estate 4
Embellishments – Gold Foiling