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Crazy Uncle Moonshine

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Whipper Snapper Distillery is Perth’s first urban distillery, crafting premium moonshine and whiskey made from 100% local Western Australian ingredients.


‘Crazy Uncle’ Moonshine is the Distillery’s first product to market. As such, it was important to create a package that was both memorable and delivers shelf impact. This label certainly does that!


The straight jacket inspired label is hand applied and wraps around the entire bottle “restraining” the moonshine within. Both clear and bronze foil embellishments are used to accentuate different textual qualities of the label to give the impression of canvas, metal and leather.


This multi award label is testament to the innovative design and execution of one of the most innovative labels we have seen.

Producer/Brand – Whipper Snapper Distillery
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Designer – Jarrod Fuller
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Label Information

Varietal – Moonshine
Region – Western Australia
Printing Press – Digital
Stock – Manter Cotone Bianco
Embellishments – Copper & Clear Foil