The focus of the Chapel Hill brand is the historic stained glass window that overlooks the vineyards in the 150-year-old Chapel tasting room. Originating from Glasgow, the window dates to 1770.
Bold texture and balance were key factors for the brand re-fresh, along with calling to attention divine trademarks such as embellishing the chapel window with the ‘paint over stencil artwork’. Each variety had its own vivid colour and pattern over the window which delivers a contemporary depiction to a traditional trademark.
Producer/Brand – Chapel Hill
Designer – Woodscannon
Region – McLaren Vale
Printing Press – Conventional
Stock – Prestige Deluxe uncoated paper
Embellishments – High Build Screen, Deboss and Foil