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Brogans Way

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

Brogan’s Way is a boutique gin distillery and bar located in Richmond. Fuelled by science and intuition, Brogan crafts complex gins that embody different moods for specific moments.


The challenge was creating a single design to be used across all gin varieties, using only colour as the main distinguishing factor. The labels needed to be harmonious when placed alongside each other, but stand out on their own.


The label captures the curiosities inside a botanist’s journal from times past, using painterly illustrations intricately layered with embellishments of bronze foil to create an overall refined and sophisticated look. An aesthetic carried across each label. Meanwhile, the vibrant and distinctive colours chosen for each of the varieties evoke the moment that flavour is tailored to.


Photos by Sense Advertising

Producer – Brogans Way
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Designer – Sense Advertising
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Label Information

Varietal – Evening Light, Everyday Salvation, Hearts Afire, Royal Blood
Region – Melbourne, Victoria
Printing Press – Digital
Stock – Cotone Bianco
Embellishments – Bronze Foil, Emboss