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The Bookies’ Bag

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

This range acknowledges the 100 year association of the O’Leary family with the Adelaide Hills, when David’s grandfather purchased a small vineyard at Oakbank.


With its famous Oakbank Racing Club and horse culture, the brief for the O’Leary Walker Adelaide Hills’ labels was to represent an interpretation of that famed aspect of the region.


To reflect both the history of the O’Leary family and the Oakbank Races, designer Jodie Kunze wanted to give the labels a feeling of age but also a sense of light-heartedness. After some research Jodie came across fabulous 19th Century illustrations that encapsulated that feel and with the help of local illustrator Harry Slaghekke, the Adelaide Hills’ labels were developed. If you look closely, the little dog makes an appearance on all the labels to continue the story, connection and fun of this range.

Producer/Brand – O’Leary Walker
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Designer – Jodie Kunze
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Label Information

Vintage – 2014
Varietal – Pinot Noir
Region – Adelaide Hills
Printing Press – Conventional
Stock – Estate 4
Embellishments – High Build Screen