Hugh Hamilton required a label for their Black Sheep Club members, as an exclusive member only wine. The package had to convey a sense of exclusivity and stand out at cellar door as incentive to join the Black Sheep Club.
The label incorporates established Hugh Hamilton brand elements—The Black Sheep and HH Pattern, and presents them in a unique round label format. Members Exclusive and Black Sheep Club messaging is paired with ornate foiling on luxury paper to reinforce the wines exclusivity and desirability.
Producer/Brand – Hugh Hamilton
Designer – Voice Design
Varietal – Shiraz
Region – McLaren Vale
Printing Press – Conventional
Stock – Spicers Manter Saville Row Tweed Dark Grey Ultra
Embellishments – Copper Foil