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Black Jack

Portfolio Categories: Boutique, Digital Print, and Label of the Week.

“Our name – House of Cards, was inspired by the gamble that winemakers and growers take every vintage.


We love Malbec so much we thought it deserved its own label! Black Jack Malbec was inspired by the inky black colour of Malbec wine, with heaps of black and silver foil on the label, reminiscent of the packaging of traditional playing cards.


We also used a Jack that you see in every day playing cards but with a twist, giving him a pirate patch. Our Jack, just like Malbec is a bit of a renegade amongst every day norms.”
– Travis and Elizabeth Wray

Producer/Brand – House of Cards
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Designer – Denomination
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Label Information

Varietal – Malbec
Region – Margaret River
Printing Press – Digital
Stock – Cotone Bianco Uncoated Paper
Embellishments – Gun Metal Foil and Gloss Silk Screen