We wanted our rum to feel like it’s just been unearthed from a dusty old colonial villa somewhere in the South Pacific. The worn paper combined with distressed customised graphics give the label its unique handcrafted appearance. The hand drawn ornaments pay homage to rum’s rich nautical history with a slight nod to patterns found in traditional Maori art.
Our Black Collar Rum is traditionally made and we intended our label to reflect this traditional handmade process.
Producer/Brand – Black Collar Distillery
Designer – Pat Simons – Black Collar Distillery
Varietal – Rum
Region – New Zealand
Printing Press – Digital
Stock – Killer White