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Black Beer

Portfolio Categories: Label of the Week.

Talkin’ Things and Multi-Color Corporation present a unique combination of Augmented Reality (AR) and NFC technology that has been embedded into a connected product to provide a complete new level of experience responding to customer’s emotions.

 

This Black Beer label showcases this combination of technology. Using the mobile app, Black, the skull character from the label comes to life and chats with the drinker.

 

This label demonstrates how advanced smart packaging can be, by interacting with the consumer via AR facial recognition and incorporates dynamic scenarios dependent on users’ emotions.

 

Producer/Brand – Talkin’ Things and MCC
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