Scott and Belinda Austin decided to refresh the Austins & Co. branding to better reflect the values of the business; Enthusiastic, Welcoming, Venturesome and Contemporary, and this passion and purpose is reflected in the new brand identity and label design.
The distinctive circle on the front literally represents the friends, family and followers at the heart of our business. The see-through circle also acts as a window into our craft, and the bold and venturesome approach we take to winemaking, while the clean, crisp white surrounds represent the cool climate elegance that underpins every bottle of Austins & Co. wine.
– Belinda Austin, Marketing & Communications
Producer/Brand – Austins & Co.
Designer – The Village Agency
Vintage – 2013
Varietal – Shiraz
Region – Geelong, Victoria
Printing Press – Conventional
Stock – Killer White™
Embellishments – Cut Out, Emboss Grain and Gold Foil