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The Athazagoraphobic Cat

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

Named after Audrey Hepburn and nicknamed Ordinary, Audrey was a plain tabby cat. Suffering from Athazagoraphobia, the fear of being forgotten, she was often trotting close to Chester’s heels. Like Audrey, this wine will be hard to forget with tannins and lush red fruits lingering on the palate, long after the bottle is empty.


The story of Audrey is literally brought to life on the bottle using a classic animation technique. An intricate design was printed on the glass, and overlaid with a spinning cylindrical label. An illusion is created when the label is turned; a cat is treading on the heels of its master’s footsteps.

Producer/Brand – D’Arenberg Wines
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Designer – Voice Design
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Label Information

Vintage – 2011
Varietal – Sagrantino Cinsault
Region – McLaren Vale
Printing Press – Conventional
Stock – Double layered black Tinteretto
Embellishments – Hot Foil

To see this stunning label come to life, watch the video below.