ArchieMite Buttered Toast Spirit is an experimental, savoury, buttery, unaged spirit inspired by Australia’s love for umami-rich breakfast spreads.
Branding and design studio, Squad Ink, worked alongside Archie Rose, the most highly awarded distillery in Australia, to create packaging that brings together popular Australian consumer culture with progressive craft distilling.
The packaging design delivers lashings of good ol’ Aussie nostalgia with bold angled block type and a retro-inspired illustration of your favourite spread on toast. It’s a blast from the past yet refreshingly current. The label is digital printed in vibrant yellow and features a textured grain emboss for a premium result. An added gloss high build screen has been applied over graphics to ensure that the rich yeast-extract spread sings out from the label.
Photos by Nikki To.
Producer/Brand – Archie Rose Distilling Co.
Designer – Squad Ink
Varietal – Unaged Spirit with individually distilled ingredients: Pepe Saya Butter, toasted Sonoma sourdough bread, yeast-extract spreads
Region – Sydney, Australia
Printing Press – Digital
Stock – Killer White
Embellishments – Emboss Grain, Matte Varnish and High Build Screen