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Airlie Bank

Portfolio Categories: Conventional Print, Label of the Week, and Regional.

Airlie Bank pays homage to the property of the same name; one of Victoria’s first pioneering vineyards situated on the edge of the Yarra River, alongside Punt Road in Melbourne. This is an evolutionary brand that has undergone a significant shift in the last 2 years – in style, personality and package.

 

The upside-down ‘Bank’ in the brand name is a visual representation of the philosophy driving the choice of variety, winemaking methods and wine style; turning things on their head. Linking heritage and history, the river dwelling dragon-fly represents the connection to the original site in Melbourne with the current site in the Yarra Valley.

 

Airlie Bank symbolises freshness in style, brand and personality; wines to delight with the potential to surprise.

Producer/Brand – Punt Road Wines
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Designer – Hexagon Designs
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Label Information

Vintage – 2015
Varietal – Franc
Region – Yarra Valley
Printing Press – Conventional
Stock – Estate 8
Embellishments – Gold foil, Spot Screen