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Abstinence

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

With Abstinence the beer style heavily influenced the name and label design. The best Belgian Dubbels are brewed by monks, so we were always going to have a monk as the centrepiece. That got us thinking about what it means to be a monk; When you’ve got five guys in a room talking about monks the first thing that’s going to come up is pretty obvious: abstaining from sex.

 

In a way, that ties in with a more general idea of abstinence that comes about at Easter. I don’t think anyone is abstaining from sex per se, but there’s definitely that feeling that you should probably hold back on the chocolate. That’s where the chocolate girls come in: a kind of multilayered representation of the abstinence concept. We decided to have Alex (Crowley) illustrate them in that over-the-top, Blaxploitation style, just to tone down the controversy (or tone it up, depending on how you look at it). There’s a few subversive elements there, so hopefully that carried through to the end customer.


Producer/Brand – Gage Road Brewery
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Illustrator -Alex Crowley

 

Label Information

Varietal – Belgian Dubbel Chocolate Ale
Region – Perth
Printing Press – Conventional
Stock – Premium Cast Gloss
EmbellishmentsGloss Varnish