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Portfolio Categories: Boutique, Digital Print, and Label of the Week.

919 Wines design brief was to shed their ‘wallflower image’, and create a label that enhances the Riverland as a quality region. In the words of Jenny Semmler, “to go from dowdy to sexy!”


“We wrote a brief from the results of an extensive customer survey where we asked our customers to be frank and fearless with their feedback. They told us our packaging looked home-made, not hand-crafted, not befitting of the quality product within. KS Design was challenged with the re-brand and Karin Seja delivered perfectly.”


The curved wrap label design portrays the bend in the River Murray; quintessentially Riverland.

Producer/Brand – 919 Wines
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Designer – KS Design
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Label Information

Varietal -Durif
Region – Riverland
Printing Press – Digital
Stock – Velmart
Embellishments – High Build Screen and Emboss