With the ambition to become ‘The people’s Pinot’, Co Partnership worked on helping the brand change the way it speaks by creating a conversation on and off pack with positive quotes about being tall. Abbreviating the name gave the brand an immediate measurement of height, whilst creating an impactful mark and no mention of the word ‘foot’.
They amplified this idea with an innovative print technique, printing a random graphic element against a consistent backdrop, achieving 12 unique labels per box of single wine variety. Collotype helped with this revolutionary print technique, enabling us to do something very different to the competition.
Producer/Brand – Austin Wines
Designer – Co Partnership
Vintage – 2013 Shiraz & Pinot Noir – 2014 Sauvignon Blanc & Pinot Gris
Varietal – Shiraz / Pinot Noir / Sauvignon Blanc & Pinot Gris
Region – Geelong
Printing Press – Conventional
Stock – Cotone Bianco Ultra
Embellishments – Hi Build Screen & Deboss