Raymond (Spike) Dessert fell in love with the Kimberly when he arrived in 1972. He soon established Hoochery Distillery in the beautiful Ord River Valley. Rustic is a word that applies to the region, the distillery and the branding of Western Australia’s oldest continuously operating distillery – and perhaps also to Raymond.
With a new design, the origin and authenticity is reinforced with texture, corrugated edges, and a “stencil” typeface which was inspired by a “marsh stencil making machine” that is used in the distillery. The 5 Rivers Spiced Rum adds another tactile element with the rum’s name cut out of the label.
Producer/Brand – Hoochery Distillery
Designer – Frisk Creative
Varietal – Spiced Rum
Region – Kununurra
Printing Press – Flexographic
Stock – Premium Coated Paper
Embellishments – Cut Out and Ultra Matt Textured Varnish