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5 Rivers Spiced Rum

Portfolio Categories: Boutique, Conventional Print, and Label of the Week.

Raymond (Spike) Dessert fell in love with the Kimberly when he arrived in 1972. He soon established Hoochery Distillery in the beautiful Ord River Valley. Rustic is a word that applies to the region, the distillery and the branding of Western Australia’s oldest continuously operating distillery – and perhaps also to Raymond.


With a new design, the origin and authenticity is reinforced with texture, corrugated edges, and a “stencil” typeface which was inspired by a “marsh stencil making machine” that is used in the distillery. The 5 Rivers Spiced Rum adds another tactile element with the rum’s name cut out of the label.

Producer/Brand – Hoochery Distillery
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Designer – Frisk Creative
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Label Information

Varietal – Spiced Rum
Region – Kununurra
Printing Press – Flexographic
Stock – Premium Coated Paper
Embellishments – Cut Out and Ultra Matt Textured Varnish